Consuming vs. Creating: Why Video Shouldn’t Just Be For Watching

Instructors and trainers have leveraged video as an educational resource for years, but the rise in online programs and the preferences of modern learners have made it an increasingly important tool. For example, online video repositories like YouTube dominate the attention of Gen Z, but members of that generation go there for more than just entertainment. Nearly six in 10 members of Gen Z identified YouTube as their preferred learning method in a Harris Poll, while almost as many said the video-sharing website contributed to their education (Selingo, 2018).


This shouldn’t come as a surprise. The positive impact different types of video have on engagement, learning outcomes, and soft skill development is well-documented (Briggs, Nunamaker, Zhang, & Zhou, 2006; Kearney & Schuck, 2005; Borup, Graham, & West, 2012). But these findings do beg the question: what is the most effective way to leverage video for learning?


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